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July 21, 2020

Using Social Media as a Tool for Crisis Communication

As our world continues to shift and go through major transitions, Social Media is not slowing down any time soon. You may be asking yourself: How should I approach social media when new changes are being put in place every single day? What should my brand be saying when the facts and future are uncertain?

PROACTIVELY PRE-PLAN
Social Media has the capability of making content go viral in seconds. In order to be prepared for a potential crisis or news outbreak, it is essential to pre-plan a Social Media response and strategy. In light of the recent global pandemic and social injustice movements, we’ve been able to come up with some pre-planning tips that have helped our clients stay prepared:

1) Stop all scheduled posts
2) Identify communication roles and responsibilities
3) Create an approval process for messaging posted on your Social Media platforms

No matter what industry you’re working in, you need to be prepared for anything and everything – and that’s where we can come in to help put out those Social Media fires!

IN THE MIDST OF A CRISIS…
For the last decade, our team has been on the Social Media frontlines helping clients manage a wide array of crises including, but not limited to, natural disasters, epidemics and protests. For example, we have helped one of our non-profit clients create and manage first-hand responses to emergencies such as natural disasters, earthquakes, hurricanes, disease outbreak, fires, floods and other humanitarian crises. Using this experience, we are determined to work with new and existing clients to create a comprehensive crisis communications plan to be utilized in the event of any unforeseen negative event.

As social media professionals, we know it’s our job to keep our fingers on the pulse so that we can help our clients tactfully and efficiently communicate with their online audiences during a crisis. If you have any questions or would like to discuss this service in more detail, we are happy to chat with you! We hope you all are staying safe, healthy and positive during this time!

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