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June 16, 2020

Top Metric to Track for Social Media Success

How are we all doing? Can you believe we are half way through June?!

As we prepare to wrap up another crazy busy month, we thought it would be the perfect time to talk metrics!

Today, we’re focusing on one of the most important social media metrics that everyone should be tracking: Social Shares! This is the GOAT when it comes to engagement metrics. When you share a piece of content with another user, it acts as a form of engagement and assumes that you’re interested in seeing more of that type of content. Similar to the importance of Instagram Saves, Social Shares are one of the best indicators of “real” engagement on social media!

If you’re not yet convinced that Social Shares are worth tracking, maybe these 5 benefits will change your mind:

1) Drives Engagement
This is a no-brainer! People post and share content with their followers in hopes of sparking a conversation. Whether it’s a funny meme, informative how-to, inspirational article or new product, it’s in our DNA as humans to want to respond! We can’t help but engage by asking questions, commenting and being part of the larger conversation. If your content can create genuine, personal conversations on a regular basis, eventually you’ll build a loyal audience of followers!

2) Boosts Site Traffic
Google is alllllways watching you. Sounds creepy, we know… but it’s true! Whenever a link to your website is shared on a public social media platform, Google notices. If you have users individually sharing a link pointing back to your website, especially within a short period of time, search ranking algorithms are going to assign more importance to your linked content, thus ranking it higher!

3) Increases Brand Awareness
It’s no secret that shareable content travels quickly on social media! With just a simple click, your content can easily be reshared on Instagram or Facebook, retweeted on Twitter and re-pinned on Pinterest. Say a popular influencer on Instagram shares your post about your product or service. This might be the first time that some of their followers are even hearing about your brand. If your content is valuable and relevant, it can prompt people to want to know more about what you have to offer! When followers share the influencer’s post on social media, they introduce it to others who also might never have heard of the brand. The more people who see your content, the more visitors you’re going to have on your profile!

4) Boosts Leads or Sales
Think of Shares as a personal recommendation from a friend! Statistics show that 81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts versus 78% who are influenced by the posts of the brands they follow on social media. Think about it… when you see a product or service on social media that one of your friends or family members might be interested in, you instantly share that link or post. If your content is engaging enough to be shareable, it can also be valuable enough to draw in new leads. The power of word of mouth!

5) Budget-Friendly
If you’re trying to save money and not spend a ton on paid ads or boosted posts, shareable content is your next best solution! When users share your content, they’re doing all the legwork for the brand – saving you time and money #WINNING! Again, this goes back to the idea that the more your content gets shared, the more your content and brand will be seen by new people!

So, have we convinced you?! While likes, comments and saves are still very important, you should optimize your content to receive the most comments and shares as possible! For the next month, try focusing on creating content that is reactive, memorable and shareable and we promise you’ll see some major growth in your engagement numbers! And, remember, you don’t get what you don’t ask for. Be sure to have a clear call-to-action to share so your community can help!


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