April 28, 2020
After being forced into isolation for the last month and a half, people have come up with some pretty creative ways to entertain themselves and connect with others – everything from baking, puzzling and virtual happy hours to learning the latest TikTok dances!
We’ve talked about TikTok here on the blog, back when its popularity was on the rise before the COVID-19 hit. People weren’t sure how long this new trendy app would last but it’s no secret that TikTok has completely taken over quarantine!
PERKS OF USING TIKTOK FOR BUSINESS:
Strong Brand Identity – Not to sound like a broken record, but we all know how important it is to show your brand’s personality on social media. With TikTok, you’re able to show a completely different side of your business using creativity and humor! Embracing a more personal or behind the scenes approach could make your brand and company culture appear more relatable and trustworthy to your audience!
Compelling Content – Okay, this app allows you to make short-form videos… what’s so special about that?! Between the challenges, dances, how-to’s and tutorials, people are coming up with fun ways to create compelling content. Not only is it a creative space to have fun and show off your personality, but it’s also a platform for educational content! If you’re a brand who regularly posts text-heavy tutorials or how-to’s, TikTok might be the tool you need to turn those dull how-to’s into entertaining bite-size videos!
Highly-Engaged Community – More and more people are using TikTok to create short videos and uploading them to Instagram Stories. You’re either annoyed with it or highly entertained! You also might be asking yourself why use TikTok as a tool for engaging on Instagram Stories? If your Instagram still has good engagement on its Stories, learning how to create content “TikTok style” will help you stay ahead of the curve while also helping you start to build an audience on another platform!
With everyone at home and posting more frequently on Social Media, it’s more crucial than ever to get your brand’s story out to the people! If you do decide to jump on the bandwagon, the key is to create content that educates or resonates with your audience! …And obviously learn the Savage Dance.