December 8, 2020
Instagram launches have been coming in HOT this year! First, we had Instagram Reels, then Instagram Shop, then a rearrangement of your home feed (love this!!! Said no one ever), and now Instagram Guides!
Instagram Guides are a way for users to curate and combine their content into digestible catalog-like collections for their followers. The best part about this feature? You don’t always have to create new content!
Instead, you can simply curate your own or even other’s existing content, pair it and create a nice guide that might help your community to solve a problem, get inspired, or simply learn something new! So, if you have a lot of content about a specific topic, you can now create a Guide and promote it all at once! Everything from step-by-step tutorials, recommendations, tips, the list goes on and on. Have we lost you?
Don’t worry, we’ve put together a simple step-by-step guide so that you can easily create Instagram Guides!
Step 1 – Set Up an Instagram Guide
From your Instagram profile, tap on the + icon in the upper-right corner and select Guide from the Create New pop-up menu.
Step 2 – Add Content to Create a Guide
Choose the type of Guide you want to create and select your content. You’ll have the options between 3 different guide formats: Places, Products and Posts. Each format is designed to suit a specific need!
NOTE! Guides only select content from feed posts — not Instagram Stories. If any Instagram Reels or IGTV posts have been shared to the feed, those can be included in guides!
Step 3 – Format Your Guide!
From your Instagram profile, tap on the + icon in the upper-right corner and select Guide from the “Create New” pop-up menu. This step is where you will add in all of the details and finalize the overall look: (1) A title for the Guide (2) A title for each post that you include (3) A cover photo (4) Rearrange the order of the posts to your liking
Finally, it’s time to PUBLISH! If you’re ready to publish it, tap on Share. You can also Save as Draft and come back to finish editing it at a later time. Once it goes live, your Guide will be shareable through Stories and Direct Messaging!
Instagram Guides create a whole new way to curate and consume content, opening up even more opportunities for story-telling and shopping on the platform!
How many of you have already tried out Instagram Guides?? We can’t wait to start leveraging this new feature!