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July 7, 2020

The Benefits of a Business Profile on Instagram

If you’ve been wondering whether or not you should switch your Instagram account to a Business Profile, today’s newsletter has all the answers!

The Benefits of a Business Account

1) More Discoverable
A business profile shares the brand’s industry, contact options and action buttons on the profile. Having the ability to offer even more information upfront, as well as additional contact information, gives your business profile a more professional look. Offering even more ways for your audience to get in touch with you has never been a bad thing!

2) Access to Analytics
This is a BIG benefit! Having a business account gives you the ability to access built-in insights about your account and its performance. You’re able to take a look at your post performance, follower activity and audience insights – we all know how important these key performance indicators are for your social strategy!

3) Ability to Advertise
Instagram ads are created through Facebook’s ads manager, which means you must have an Instagram business profile that is attached to your Facebook Page to be able to create Instagram ad campaigns. If you’re struggling to increase your reach and overcome some of the challenges that businesses face from the algorithm, paid ads and boosted posts can help you target key audiences!

4) Tag Products in Your Posts
Lastly, another awesome perk that’s only available to business accounts is the ability to turn your feed into an online shop. If you’re a business that sells products, this feature needs to be your new best friend! Tagging products and turning photos into shoppable posts is a fast and easy way to open an entirely new revenue stream for your brand.

By switching over to a business profile, you gain access to so many awesome brand tools and perks, allowing you to really wow your audience on the platform! Next week, we’ll be showing you just how easy it is to set up a business profile. Stay tuned! xo


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