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December 24, 2019

Take That, Rewind It Back! Top 2019 Social Media Trends

It’s almost 2020. Let that sink in for a second… The New Year is coming in hot and people are already looking forward to what’s next for Social Media. Before we say goodbye to 2019 and ring in the New Year, we wanted to take that and rewind it back to the Top Social Media trends of 2019!

TREND #1: The Year of Stories
With over 500 million people using Stories, it’s no surprise that Instagram continues to announce new and exciting features that help build community and encourage audience participation. BIG NEWS — did you catch the latest update on Stories?? They just announced this new feature called Layout, which allows you to choose between two and six photos to combine in a collage. Pretty convenient if you ask us! We can’t wait to see what new features they come up with in 2020!

TREND #2: Video Content is 2019’s MVP
It’s no secret that video content is on the rise! If you haven’t taken a closer look at the power of social media and video together, you’re in for a treat. The numbers are big. Really big!

We can clearly see that online video is becoming mainstream when it comes to entertainment, education and engagement. Something to keep in mind as you think about your 2020 social media strategy!

TREND #3: Niche Communities
Once upon a time, social media was a place where everyone could spill their guts and share every aspect of their daily lives. Nowadays, people are craving more intimate and meaningful connections. Thanks to this year’s trend of Facebook Groups and Instagram “Close Friends,” users have been able to get in contact with target audiences and join niche communities that share their same interests!

TREND #4: Mental Health > Likes
This year, Instagram took some huge steps to “depressurize” the platform and make it a space that’s more focused on connections, conversations and community, especially for young people! This was easily the biggest announcement and most buzz-worthy news of the year. Likes have already been hidden for IG users in countries like Canada, Australia, and New Zealand, and more recently the U.S. We will have to wait and see if this trend sticks in 2020!

TREND #5: The Launch of TikTok
TikTok has become one of the fastest growing social media platforms in the world! It was the third most downloaded app this year with 188 million new users. While most people think this app is just for the teeny-boppers, think again! In less than 18 months, the number of U.S. adult TikTok users grew 5.5 times. By taking the time to understand the platform on a deeper level, you might consider it as a part of your 2020 social media strategy. For more on this trendy app, check out this blog!

Phew… what a year it has been! It’s safe to say that 2019 will go down in history as a big year for Social Media. I think we can all agree that 2020 is already shaping up to be another year of change!


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