January 28, 2020
The greater your social media reach, the more eyes you can get on your profile. Common sense, right? With over a billion active users on social media, it’s important to find new ways to extend the lifespan of your content and stand out amongst the crowded newsfeed!
Here are 5 effective ways to extend your social media reach today:
1. Cross-post your Content
Get the most out of your content by re-sharing posts on multiple social channels! This method is such a simple way to save time and reach a wider audience. Not every post will work on every social platform – and that’s okay! The key here is to make sure the content that IS being cross-posted makes sense for that specific platform. By sharing your content on multiple social channels, you will extend the lifetime of your posts resulting in a higher reach!
2. Embed your IG feed on your website
If you’re already using Instagram to promote your business, then embedding your feed on your website is a no-brainer! Think of it as additional website content – not only will it make your website look uniform but it will also increase the visibility of your social media content! The more social channels you have linked on your website, the more touch-points you create for your audience. More touch-points = more eyeballs on your feeds. See a pattern here?!
3. Experiment with evergreen + trending hashtags
If you aren’t utilizing hashtags on social media, it’s time to #GetWithIt! They not only categorize your content, but they’re an effective way to get more followers, increase engagement and expand reach! The key to hashtag success is to use them strategically. Experiment with different combinations of branded, trending and niche hashtags to give yourself a better chance of reaching a larger audience!
4. Show up on Stories
If you want to increase your reach, showing up on Stories consistently is a must!! It shows your audience that you are active, engaged, and wanting to make a connection with them. BONUS TIP: Add the location sticker and hide hashtags to gain more targeted exposure. By putting in that extra effort, you have the potential to reach thousands of Instagrammers in your general location, within your industry, or even across the globe!
5. Run your top-performing posts as ads
So, you have some posts that were a hit and performed really well organically. AWESOME! But, why stop there?! If you had a particular post totally crush it, consider running it as an ad or boosted post! When you combine your organic social strategy with a paid strategy, you’re able to reach a larger, more targeted audience. Again, more eyeballs on your content! Not sure what the difference is between a boosted post and an ad? Check out this blog!
So, there you have it. Five simple ways to increase the reach of your social media content. Building your social media reach takes time and effort, but we promise you it’s totally worth it to be able to grow a long-lasting online community!