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February 4, 2020

Lights, Camera, Action: 6 Video Content Ideas that You Can Easily Create

Last month, we talked all about how video is the QUEEN of content! It holds SO much potential for interaction, engagement, and shares for brands and businesses. And for that reason, it’s one of the best visual marketing tools you can use!

But producing videos can be a little intimidating, can’t it? Even with helpful tips and tools, it can be a struggle to come up with simple ideas for video content or even have the courage to step in front of a camera! Not to worry because that’s where this post comes in. We’re sharing 6 video content ideas that you can easily create and feel confident talking about!

1. Walk through a how-to
Actions speak louder than words! Use a video to show your audience how to do something rather than telling them how to do something. Choose how-to topics that you know like the back of your hand so that you naturally feel comfortable and confident explaining them on camera!

2. Share tips and tricks
Do you have a long list of ideas, tools, or tips? While that type of content works well in a blog post, it’s also super easy to make into a video! These don’t have to be crazy long… just 15-45 seconds is all you need to grab your audience’s attention and share valuable information.

3. Host a Q&A series
Utilize your IG Story question sticker or simply post about hosting a Q&A! Have your audience ask you questions on industry-specific topics or feel free to keep it broad. Let them know you’ll be answering them in an upcoming video, whether that be live-streaming or a pre-recorded video. When you take the time to actually listen to your audience and answer their questions, you not only show them you care but you’re much more likely to get them engaging with your content!

4. Talk about one of your products or services
Create a video to show off your product or talk about a service you provide! Not only is this much more engaging, but having your audience hear it straight from the source is also much more personable and relatable!

5. Recap a blog post
Do you have a long list of ideas, tools, or tips? While that type of content works well in a blog post, it also works well in a video! Share a quick recap of your most popular blog posts on video and then provide your audience with a shameless plug to your blog for more info. This allows you to repurpose content AND direct traffic to your website…

6. Show a day-in-the-life
Do you work with a team of people? Humanize your business and make it more personable by introducing your audience to the people behind it! We all love to step inside someone else’s shoes, so share what a day-in-the-life of your business looks like. Film short clips throughout the day and compile them together!

While it may seem intimidating or overwhelming, you might be surprised at how fun and simple these video ideas are to carry out and you’ll be even more surprised at the reaction of your audience! The more you practice, the more comfortable you’ll be in front of the camera. Trust us, if we can do it so can you – you got this!!


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