November 5, 2019
We all know being active on social media is crucial, but how do you really know if your social media efforts have the right impact on your target audience? The simple answer is data – also known as KPIs (Key Performance Indicators) to the cool kids! Don’t worry, social media data is not as intimidating as you might think. In this post, we’ll be breaking down the top KPIs on social media and how to utilize each of them to convert your strategy into success!
Social Media KPIs for Reach
The most obvious way to determine whether you’re reaching enough people is to look at how many genuine followers and fans you have on each social media platform. Remember, thousands of fans who fail to engage won’t do much for your brand!
This metric shows how many times your posts or stories showed up on a timeline or newsfeed. It is possible for a post to receive multiple impressions! For example, users may see a post once in their own feed, and then again when someone else they follow shares it. The more your content gets shared and seen by new users, the higher your impressions!
The amount of traffic you receive from your social media platforms to your website is KEY. This is the first step in converting your followers into loyal customers or clients because, at this point, they’re interested enough to find out more about your business!
Social Media KPIs for Engagement
Clicks and Likes
These metrics are two of the simplest forms of engagement to measure. Anyone willing to click on a link to your website or blog is generally more likely to convert and possibly turn into a lead! Likes are a natural way to generate attention for your brand. Not only will more likes on a post increase your engagement, but it’s a signal to the algorithm that your account is producing quality content! The more frequently and consistently you post quality content, the more likely your audience will see and engage with your account.
While likes are great, it’s not a huge indicator of brand loyalty. We can easily hit a like button after barely reading a post and then never interact with that brand again… sound familiar to anyone?! That’s why tracking shares is much more beneficial for measuring genuine engagement. They are a sign that your followers are willing to recommend your brand to their friends!
The whole point of being active on social is to engage in conversations… DUH! If your content is relevant, interesting and informative, it will naturally spark a conversation and help generate loyalty among your followers! If you get comments on your posts, this is a good sign you’re making the right impact. If you want to learn more about how to keep your social media audience actively engaged with your account, check out this blog!
There you have it. Not so terrifying, right? When it comes to the success of your brand or business, don’t underestimate the power of social media KPIs. In today’s social world, it’s important to know how to communicate with your audience in the most productive and efficient ways. By looking at the data that your social media platforms generate, you’re able to make smarter decisions about how to enhance your social strategy to suit your goals and target audience!
Stay tuned because we’ll be sharing how and where to gather all of these important social media KPIs in an upcoming newsletter. You won’t want to miss that one!