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January 21, 2020

Keeping It Real! Why It’s Important to Have an Authentic Social Media Presence

We’re keeping this newsletter short, sweet, and to the point!

One of the most important qualities that social media users should carry over from their real-life relationships to their online community is authenticity. It is what everyone craves, whether they admit it or not. “Fake it till you make it” may be a strategy that works well in other marketing situations, but it’s certainly not the right method for social media!

Think about the businesses or brands you follow on Instagram, Facebook, or Twitter. What is it about their platforms that made you want to follow them? Sure, maybe it was their aesthetically pleasing feed or the fact that they promote sales and giveaways on a regular basis. Whatever the case may be, we know one thing is for sure: People follow businesses and brands they know, like and trust. And the only way to achieve that level of success is by being authentically YOU!

People want to know who is hiding behind the handle and profile pic! Social media is slowly becoming a safer place for users to express themselves rather than being a popularity contest. And we are HERE. FOR. IT!! Showing your true colors by showcase your brand’s unique personality is what users are going to resonate with the most! Just like any relationship, the relationships you make on social media have to be built on trust and honesty. Whether you’re on social media to build your brand or you’re on it just for fun, being genuine is what sets yourself apart from others. Let that shine through and you will authentically connect with the right people, right partners, right clients! Do YOU, boo!


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