September 3, 2019
Pinterest isn’t just for recipes, DIY projects, fashion and wedding inspo. When you strategically use this platform you can easily get in front of your target audience to drive them to your website. Pinterest is the least social of the platforms. You don’t have to spend time commenting and responding to comments giving you more time to pin valuable content from your website. And, the best part about Pinterest, it’s an active audience. Unlike on Instagram or Facebook, where you have a passive viewer who is just scrolling their feed to fill time, Pinterest users are specifically there to search with a purpose (ie: find information or inspiration or make a purchase).
What does this all mean for you… This means more traffic, more subscribers AND more sales each time you pin! Today, we’re sharing our top three best practices to help drive more traffic to your website.
1) Have a Polished Business Profile
Before you dive into the world of Pinterest, make sure your profile is clear, clean, and crisp. This is going to make building up your presence that much easier.
PRO TIP – Your profile should include:
- A high-quality profile picture
- A short and sweet bio that explains who are, what you do, and has SEO-friendly keywords and hashtags
- A link to your website
- A well-organized, clearly-labeled, and visually-appealing board layout (with cover photos!)
2) Optimize Your Pins
Much like your Instagram captions, your pins can be optimized for relevant keywords and hashtags. That’s right, hashtags aren’t just for Twitter anymore! Pinterest allows you to use up to 20 hashtags per pin so take advantage!! This will help increase the chances of your pin being found by users searching for similar content.
PRO TIP – Your pin description should be:
- Helpful – make it easy for pinners to find your pin with a spot-on description (don’t get cute or overly creative. Think how an active user would search for you or your content on Google and then use those words to describe your pin and get found)
- Detailed – give enough information so that the pinner will click through to your website
- Interesting – it isn’t enough to just pin an image… your copy description needs to be captivating!
- Actionable – include a call to action like “check out…” or “click to find out more.”
3) Stay Active
Every single image on your website is Pinnable (yup, that’s a word!!) content and should be pinned over to your boards. Pins have GREAT longevity. Unlike other social platforms where posts are only visible for a hot minute, pins will continue to get views and shares over time. Once you have pinned everything from your website, move to pinning your work from other sources likes blogs, press features, partners sites, etc. If you’re active on Pinterest, the traffic will really add up!
PRO TIP – Pin as much quality content as you have time for! You’re very unlikely to overwhelm your followers thanks to the Pinterest Smart Feed algorithm. Each pin is a new chance to grow your exposure and audience!
Pinterest is hands down one of the most effective social media tools you can have for your business. But it’s not just enough to use Pinterest, you have to be using it correctly! Are you looking to get more eyeballs on your content and more traffic to your website? We got you! Contact us today to find out more about our services!