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November 12, 2019

How to Stand Out on Social Media During the Holidays

Raise your hand if you’re already blasting Mariah Carey’s Christmas album on your way to work?! Whether you like it or not, the holiday season is here and in full swing! Now is the perfect time to get into the holiday spirit and amp up your social media strategy.

Get Personal with Your Audience
The holiday season is a busy time for everyone, but that doesn’t mean people are too busy to be on social media! Everyone loves to share stories about their holiday memories and family traditions, and the way they’re doing that is on IG Stories! No matter what you are using social media for during the holiday season, it’s a great opportunity to connect with your audience and invite them to share their holiday experiences with you!

Create a Holiday Social Media Ad Campaign
If you don’t have the time or the budget to put together an entirely new campaign for the holidays, don’t stress! You can still add a holiday twist to your overall social media strategy with a few tip and tricks:

  •          – Put a seasonal spin on your company’s tagline
  •          – Brighten up your social media feed with holiday-themed content
  •          – Use a famous holiday story, like ‘The 12 Days of Christmas’, as a countdown theme for a
  •             holiday social media campaign
  •          – Use a specific hashtag for your holiday campaign to tie everything together!
  •          – Offer holiday-themed gifts, contest or giveaway

You’ll want to make sure everything is still on-brand and consistent with your social media strategy!

Leverage Top-Performing Content
You know the saying… if it ain’t broke, don’t fix it! As you think about your holiday social media strategy, take a look back at your top-performing content from the previous year. Did videos perform well? Were giveaways or social ads a success? Whatever type of content was the most engaging among your audience, focus on putting out that same type of content during this year’s holiday season. Want more tips on how to repurpose your content? Peep this blog post!

Choose the Right Time to Advertise
Once you have your holiday social media strategy in place, it’s time to figure out how to maximize your reach! If your brand sells seasonal products, then it makes sense for you to be advertising during the Black Friday chaos. On the other hand, if you are focused on a service or a message that is more evergreen, your dollars might be better spent after the holiday madness settles down (that way you won’t be battling with other brands and people will have more time to focus on your content!)

The holiday season is hands down the busiest time of the year, but you can still stand out in those crowded social media feeds. Create a consistent holiday strategy, connect with your audience, use what you know works best for your brand, and find the best time to get your message out to people. ‘Tis the season – you’ve got this!!


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