Anyone else feeling a little overwhelmed with all the social media channels? You’re definitely not the only one! But, there’s a super fast, super easy fix to this. Are you ready for it?

DON’T BE ON ALL SOCIAL MEDIA CHANNELS!

That’s right…you don’t have to be on every social media channel!

Yes, we’re being serious! Not every platform is a fit for every brand. Some perform better than others and that’s a fact! So instead of spreading yourself too thin, go back and see which platforms help you reach your goals.

How do you know which is the best platform for your company? Great question! We’ve created an easy chart to help you decipher what works best for your business!

(Noticeably missing from our chart? Snapchat. Unless your target audience is 10-12 year olds, Snapchat is not where you should be focusing your content.)

After analyzing what channel works best for you, shift your focus! Quality over quantity will always be true in the social media world!

What’s your favorite platform to utilize and why? Tell us in the comments of our Instagram post today!