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December 17, 2019

Carpe the DM: Why You Need to Be Utilizing Direct Messaging

Instant connection is what people crave and social media is the key to keeping up with anything and everything in life! Direct messaging takes this style of communication to the next level, giving you the opportunity to reach out to people in ways you would not be able to otherwise: Instant connection!

Here’s why your business should be sliding into the DMs…

INSTANT NETWORKING
You betta (net)WORK! It’s all about who you know, right? Whether it’s attending mixers, conferences or even making new friends, we all have experienced wanting to get in touch with the right people.

Using Direct Messaging on social media platforms allows you to connect with others in ways you never could have before! You might not know these people directly, but it’s TOTALLY socially acceptable to “meet” them digitally. You never know… one DM to the right person could instantly connect you to your dream client or customer!

BUILD CONNECTIONS
We are big believers in the power of connection through Instagram Stories — but it’s what happens after the Story goes live that results in some business-growing goodness! You can use Direct messaging is a way to instantly build relationships with people outside of the ever-scrolling feed and comment section. Plus, it’s way more personal!

If someone takes the time to engage with you through Stories, comments or DMs, take time to respond back to them! It could be a new business opportunity, client, or a potential collaboration — maybe even an influencer wanting your attention. Whatever the case may be, let them know you appreciate their support! By sending them a personal DM, you instantly build that genuine connection. The power of the DMs, people!

INCREASE BRAND LOYALTY
It’s no secret that every business or brand on social media strives to have loyal followers. These are the individuals who follow your account, like every post and constantly engage in your conversations. You have them interested so let’s keep them that way by sending over a quick DM to show some love! It could be anything from a personalized message in response to their follow to sending them a promo code or small gift. By doing so, you create a positive and unique social media experience that can set your business apart from the others!

Not only is Direct Messaging key for building connections and increasing brand loyalty, but it also ranks SUPER high in the algorithm game for engagement which will help your overall performance on the platform. WINNING!

Now that you know more about the power of Direct Messaging, you can take your business to the next level. Communicate with your audience the way they want to: Instantly!

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