November 10, 2020
The end of the year is in sight. We know what you all are thinking… Bring on 2021, right? Not so fast! If you want to make the most of the year ahead for your business, there are a few things you’ll want to add to your to-do list before the end of the year!
Here are 5 Things for You to Master Before the End of the Year:
1) PAID ADVERTISING STRATEGY
If you’re looking to build more brand awareness, increase website traffic and up your sales in 2021, mastering social media advertising is crucial! Between Facebook advertising and promoted posts on Instagram, a paid social media strategy is one of the most effective ways to spread awareness for your brand and reach a larger audience! Check out this blog for all the tips and tricks on paid advertising!
These days, hashtags not only categorize your content and makes it discoverable by users, but they are an effective way to get more followers, increase engagement and expand reach and brand awareness! There are so many different types of hashtags out there which is why it’s important to do your homework! With some solid research, a well-thought-out plan and good execution, hashtags will give your brand a boost and increase your chances for success on social media.
3) VIDEO CONTENT
With all the new video features and upgrades on social media, people are taking advantage – and boy, is it paying off! Social media users would much rather watch a video than have to read a long caption underneath a stale photo… So, if you haven’t dabbled with video content at all this year, now is the time to step up your game. Not sure where to start? Check out this blog for some easy video content ideas!
4) TARGETED COMMUNICATION
Recent data shows that 4.14 billion people across the planet are using social media. That means the odds of communicating with your targeted audience are pretty good! It’s one thing to find your target audience on social media, but it’s even more important to make sure you’re actively engaging and connecting with them. Master these skills and you’ll be well on your way to building a loyal online community!
5) FLEXIBILITY WITH CONTENT STRATEGY
Social media, like many other things in life, is constantly changing and evolving… which is why content marketing is all about flexibility! Trends and global events pop up out of the blue so it’s important to know how to quickly pivot your content strategy. One easy way to do this is by having a social media calendar in place!
Mastering these social media skills will ensure that you’ll be flipping the first page on your new calendar with confidence and a winning social media strategy! 2021, here we come!