August 4, 2020
I’m sure you’ve noticed that every time you browse your social feeds, people and brands you follow are live streaming. Going Live is social media’s latest phenomenon… especially during quarantine when people have more time on their hands and are looking for more ways to stay connected!
There are so many benefits to going Live on social media that we will cover in this blog. If you’re sitting there wondering whether you should jump on the bandwagon, the short answer is: JUMP, baby Jump!
Don’t worry… by the end of this short read, you’ll have all the tips and best practices to help you optimize your Live streams without a hitch (or glitch!)
Let’s get started…
Why Go Live?
Streaming Live video allows viewers to connect and directly engage with you in real time. It can be used to promote products, answer questions, share experiences, and more importantly, build relationships with your potential customers and clients!
The personal and authentic interactions that Live video creates ensure that not only does your audience get to know you, but you also get to know them! By building a relationship with your followers, you are more likely to make people remember you, trust your brand, and continually engage with you on social media. Wins all around!!
Best Practices for Optimizing Your Live Streams
To wrap things up, here are some of our top tips to keep in mind before and during your Live stream:
Go Live with Multiple Guests – this has been our secret sauce to Live streaming success! Whenever possible, try going Live with at least 3 people. Invite your first guest to join your Live to chat about a certain topic that you have planned, but then have a second guest ready to jump on once you’ve wrapped up the first discussion. By having multiple guests jump on and off, you’ll be able to double the reach and get in front of a much wider audience!
Promote Your Live Video – post about your Live session beforehand on your feed and Stories so your followers know to tune in to the stream. Make sure your guests are also promoting on their social platforms so that their followers can also be in-the-know!
Interact – during the video, greet people by name as they join, read out interesting or positive comments, and answer people’s questions
Use Calls to Action – don’t be shy! Ask your viewers to like or share your video and follow your account so that they can stay tuned for future Live streams!
Relax and Be Yourself – your audience knows that your Live stream is in real time, so trust us, they do not expect perfection. Be yourself, go live and have fun!
For more tips, click HERE to grab our free Guide to Going Live on Social Media!
If you need step-by-step instructions on how to actually go Live on Instagram and Facebook, check out this blog!
So, now that you know what to do and have the tools, it’s time for you to go Live. Are you ready? Of course you are, you’ve got this!!